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Fannypants Delivers with Comprehensive Incontinence Technology

Virginia – Fannypants, an emerging global women’s garment company and the maker of Fannypants SMARTWEAR® incontinence apparel, announced on May 2015 that the US Patent and Trademark Office gave international approval to Fannypants SMARTPAD® technology.

Guaranteed to last up to 200 washes, the SMARTPAD® is designed with a four layer technology made with super-absorbent microfiber that is seven times more absorbent than cotton. Removable, washable and reusable, the SMARTPAD® is equipped with a environmentally friendly center that traps odor and layers of microfiber that absorb up to 12 teaspoons (2 oz.) of liquid.

Sophia Parker, CEO, commented that “today’s women live a full and active life.  As our bodies change with each season, our apparel calls for added protection against occasional bladder leakages. Fannypants SMARTPAD® is your wash and wear go-to pad for everyday comfort and protection.”

Fannypants SMARTWEAR® panties are designed with a special water resistant gusset that holds the SMARTPAD® in place and prevents liquid from reaching external clothing. All SMARTWEAR® panties come with the water resistant gusset so the wearer has the freedom and option of switching pads to maintain maximum comfort throughout the day.

Recognized by Apparel magazine as a Top Innovator, Fannypants SMARTPAD® is made with security in mind when women need it most – running, jogging, sitting in airplanes, or holding grandchildren. It provides the ideal solution for coping with light to moderate incontinence and gives active women the freedom to go where they want to go and do what they want to do.

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For all press inquiries, wholesale pricing and joining Fannypants Reseller program, please contact sophia.parker@fannypants.com .

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